Fintech teams face a trade-off when they share customer onboarding

When customers open a digital wallet through an online marketplace, they expect a consistent experience regardless of which team handles the identity check. Worldpay reported that digital wallets’ share of U.S. online spending rose from 15% to 39% between 2014 and 2024. For fintech companies adding products and entering new markets, the challenge is keeping that experience consistent without building a separate onboarding system for each one.Ritvik Pandya, a software engineering manager who works on distributed payment systems, has helped build shared platforms that support financial products across multiple markets. His approach offers an example of where standardization can help and where local differences still matter.How duplicate workflows add costs“Product sprawl rarely arrives as one dramatic failure,” Pandya said. “It arrives as several teams rebuilding the same identity check, then discovering they no longer agree on what approved means.”The duplication can look harmless at fi